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Social Media Experiences: Building Brand Attachment, Globally And At Scale
Social and community platforms are continuing to emerge and grow; while those larger, more established platforms, are converging to become global integrated experience and marketing platforms. As the...
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The Media Revolution Will Not Be Televised
The way we consume media has swiftly changed. No longer do television and other media giants control the attention of the masses. Today, the (not so) secret weapon in the battle to influence consumers...
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Open Mic: Social Selling
It’s ‘Open Mic’ night! In this session, our seven expert voices are sharing their insights on ‘Social Selling’, covering: the agile mindset, moving from selling to helping – human to human, common...
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3 Digital Mistakes That Will Thwart A Professional’s Market Expansion
Struggling to spread the brand promise? Here are three mistakes to avoid – and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front...
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Disruption As Usual: Embrace The Social Age To Become A More Effective Leader
Disruption. Constant change. Relentless innovation. When was the last time you spent even an hour of your working day free from addressing these issues? This is not your father’s business...
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Six Imperatives Of Creating A Social Brand
In today's connected consumer marketplace, a brand is a fluid idea that is shaped by those who wear it, work for it, buy it, make it, and love it. If you are attempting to create a new brand in this...
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Amplify Your Social Selling Strategy And Increase ROI
Social selling… or as I like to refer to it “relationship building” has become a necessary tool for sales professionals, but to do it right is a bit of an art form. Never before has there been a time...
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Are You Ready For Brand Vandals?
Internet-fuelled media is a game-changer for brand communications. You’re no longer in control – in fact, you never have been. Are you ready? I doubt it. It should never have been, but brands have...
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5 Hacks To Introduce Video Into Your Marketing Strategy
Cord cutting, subscription based services and the ability to watch content over multiple platforms have changed the advertising industry dramatically in recent years. , as today’s young people engage...
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Is Social Dead? The Future Of Marketing
If we look back on the recent trends in marketing, one thing is clear – we’ve reached a major crossroad in our use of digital tools to engage customers. Leading us to the question: “is this the death...
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What To Expect In The Maturation Of Social Media
By now we have come to accept that social media is the most powerful form of communication in our present time. Real-time activation, deep personal data, mobile engagement, and over a billion people...
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Effective Social Media Management Requires Commitment
Even though we recently celebrated the 14th anniversary of Facebook’s launch, there is still a great deal of trepidation and a general lack of basic knowledge about what social media can do for...
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Open Mic: Social Media
It’s ‘Open Mic’ night! In this session, our 13 expert voices are sharing their insights on ‘Social Media’, covering: the evolution of social platforms, social business, employee advocacy, competitive...
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Focus On The Content Why, Not The What
In the documentary The Story of Content: Rise of the New Marketing (26:54 mark), River Pools & Spas Co-Owner Marcus Sheridan shares the following about their turnaround from near bankruptcy to...
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Participation Marketing: Mobilizing Your Employees To Tell The Brand Story
Brand storytelling is more than just branded content, native advertising, creative campaigns on Facebook or tear-jerker Super Bowl commercials. It should also involve mobilizing employees to...
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The Rise Of Visual Content, And Why It Matters To You
It is impossible to open a social network these days and not see the stream of images, videos, and graphics that dominate the experience. In fact, according to a survey by Harvard University, Snapchat...
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The Consumer’s POV On Influencer Marketing
The world of marketing has become a volatile place over the past several years. Consumers are no longer interested in typical avenues of product promotion and tune out advertisements faster than a...
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Social Media Dominance And The New Social Business
Today, organizations use social channels like Twitter, Facebook, Pinterest, and now even Snapchat, to share messages and engage with customers in a more intimate and personal way than is possible...
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The 7 Elements Of Virality
What Branded Videos Need, To Be Shared Over And Over… And Over Again. Virality should rarely be the primary goal of a branded video. And virality can never be guaranteed. But it can mean free...
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Personal Branding: Why Leaders Should Take It Seriously
I recently ran a workshop called the Personal Brand Lab at a digital marketing conference – SMX West – in San Jose. While the SEO and Social Media workshops were jam-packed with attendees, just four...
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3 Unconventional Ways To Measure B2B Social Media Results
The two most prevalent reasons B2B organizations have been slower to adopt social media practices in comparison to B2C companies are, a lack of ability to measure results, and the mindset that social...
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Brands Should Have To Pay To Reach Consumers
There I was, (ironically) sitting in my Facebook feed. The death of Instagram for brands, posted by the publisher Techcrunch, appeared organically in my feed, and then it was re-posted by my good...
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The Secret And Symbiotic Relationship Between Branded Content And Social Media
Broadly speaking, native advertising is said to be any advertising that matches its environment. On a social network, this often comes in the form of a brand-promoted post appearing alongside organic...
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8 Social Media Power Tips To Build Your Brand And Business
All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a...
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People Buy Emotions Not Things
Just for a moment, think about the last big purchase you made. Was it a car? A house? That boat you had been dreaming about? Or possibly something as simple as a purse? At first glance, it may seem...
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Making The Shift To Social Customer Service
As a long term supporter of social customer service, I’ve mixed feelings after almost a decade of brand involvement. It never scaled as we initially thought. After an initial tranche of brands who led...
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Socialising Your Brand’s Visual Essence
You’ve selected your social platforms, set up a social team, devised a killer social editorial calendar and slapped your logo (at the recommended dimensions, of course) where it needs to be, to mark...
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Reclaiming Humanity In Business
When I was young, I could walk into my hometown bank or post office with my parents and the director, teller or clerk would know them by name. They might even ask how I was doing in school or on ...
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Most Brands And Agencies Don’t Understand Social Media Or How To Use It
Social media… At this point in time, you would think – you would hope – that brands understood what it is, the importance, how to use it, and how not to use it. But unfortunately, that’s still not the...
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Data To Insight: The Evolution Of The Social Command Center
Social Command Center 1.0 For many organizations and brands – the early days of “social media” resembled both the Wild West and a gold rush all at once. Brands realized that consumers, customers, and...
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A Common Social Media Mistake: Forgetting SEO
It takes an army to publish a web page for most big brands. Someone represents editorial, creative, UX, design and there might be an engineer if the page requires a fancy new widget. The smart...
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BQ Insider: Mark Young, CMO, Sysomos
BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights. In this edition, we talk with:...
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Where Social Media Breaks Down
Social media has not fulfilled its promise of revolutionizing marketing. It was seen to be a new medium that would create democratic dialogue over autocratic broadcast. Initially brands and advertising...
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5 Ways To Identify And Motivate Your Social Employee Champions
Because social media is 24/7, you need an army of employee champions to be your eyes and ears, and your passionate amplifiers. However, you can’t simply tell people to be your social champions. You...
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Creating A Symbiotic Relationship Between Your Media Channels And Content
Online media channels are a great way to connect your audience to your content. While the content creation process is a job in unto itself, the distribution of the content cannot be forgotten in the...
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How Brands Can Shape Consumer Trust In An Era Of Fake News
There’s no denying that 2016 was a disruptive year for the media. From allegations of fake news to presidential accusations on Twitter, it seems like the media was in the news almost as often as it...
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5 Steps To Launch Your Social Employee Marketing Channel
Social employees offer today’s brands an incredibly effective new marketing channel, yet far too many organizations don’t know what to do with them. Over the past decade, social media has enticed...
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5 Tips To Maximise Your Social Media Marketing Success
Data released in January by GlobalWebIndex showed that 34% of Facebook’s 1.8 billion users had visited a brand’s Facebook page in the previous month and 24% of users had shared some brand content with...
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BPOSITV: Positively Engaging Your Customers Every Day
Engagement. When we hear the word, we may think of a young man getting down on his knee and asking his true love for her hand in marriage. Or, we may think about our own engagement and the joy we felt...
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Measuring The Impact Of Social Advertising
Compared with more established marketing channels, social advertising is still in its infancy; which explains why brand managers and marketers can still feel challenged when it comes to proving the...
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Social Intelligence Drives Intelligent Social
Creating a marketing strategy that adds clear value to a business’ growth and development is essential, but, while this notion may seem obvious, marketers of even the highest calibre often struggle to...
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The 4 W’s (And 1 H) Of Posting On Social Media …Backed By Data
Social media poses so many questions. Where do you post? When do you post? What do you post? How do you post it, and how often? Why? There are answers. And here I will collate for you the common wisdom...
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Up Your Social Engagement Game And Improve The Digital Customer Experience
The social media tools and techniques we have at our disposal are making marketers smarter, more effective, and more efficient each day, making days of “post and pray” a thing of the past. Or, at...
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5 Ways To Keep Your Brand Relevant On Social Media
About 1.65 billion social media users are active worldwide, and 1 million new accounts are created every day. Social media has proven to be fertile territory for advertisers, and as the user base...
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Why A Social Media Policy Is Important For Your Brand
Social media usage has been rapidly increasing every year. It has become a substantial medium for a lot of people to express and vent their feelings, and this trend does not look to be changing any...
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Five Social Archetypes You Need To Know About
In an increasingly digitized and connected world, brands in all industries feel the pressure to invest money into creating unique and memorable social media accounts and experiences to increase their...
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Advanced Social Media: Community Loyalty And Retention
Social media marketers often say that content is king. While content is seen as the driving force behind social media efforts and KPIs of social are often linked to how well content performs, we need...
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4 Ways To Ramp Up Brand Awareness On Social Media
These days, if you aren’t active on social media, it is almost safe to say that your brand doesn’t even exist. Over 90% of businesses are on Facebook, and many small companies rely on social media buzz...
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5 Tips For Perfecting Your Brand’s Customer Journey On Social Media
In today’s hyperconnected sharing culture, social media is an inescapable and essential channel for your brand. How you interact with customers on social is crucial to providing a relevant and...
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Social Media Mastery: Rise Above The Noise
Regardless of the size of your organisation, we all know that the importance of social media isn’t to be underestimated. But with so many messages to cut through, how can you ensure your brand’s voice...
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